Use of psychographics in consumer market segmentation: The South African experience
Jacqui Spence, Russell Abratt, Bobby A. Malabie · South African Journal of Business Management · 1997
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Marketing
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I grønt selskab - Virksomhedskommunikation og den nye miljøbevidsthed
David Bernstein · MedieKultur: Journal of Media and Communication Research · 1993
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The strategic orientation of marketing planning by franchised motor dealers: A pilot study
C. Boshoff, P. J. Du Plessis, E. T. Heath · South African Journal of Business Management · 1988
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Marketing case study: How to beat the litterbug
Hugh G. Clarke · South African Journal of Business Management · 1979
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