Brand kit · v1
naulon
Money moving in real time.
One owned color: green, because the author only ever receives. Every figure in monospace. Hairline borders, four steps of elevation, ease-out motion. The swatches below read their values from the running stylesheet, so a token change shows here immediately.
two temperaments, one product · dark is the live wire · light is the printed ledger
The mark
A toll gateway: the arch is the gate an agent must pass, read as the “n” of naulon; the coin inside is the payment that clears it. Monoline, drawn in currentColor — crisp from a 16px favicon to a hero lockup.
Downloads
The mark in every form. SVG is the master — infinitely scalable and recolorable; PNG ships for tools that reject SVG. The tile and lockup carry the brand green, ready to place; the bare mark and wordmark use currentColor — set color to recolor.
below 16px, use the tile alone — drop the wordmark. never recolor the tile, outline it, or rotate it. (no JPEG: it is lossy with no transparency — wrong for a mark.)
Color
Green is punctuation, not paint.
The one owned color appears in exactly three places: the brand mark, the interactive primary, and the moment money lands. Everything else is neutral. If a screen is mostly green, it’s wrong.
The owned color
--primary
brand · interactive · money
…
--primary-foreground
ink on green
…
Elevation — sidebar ‹ background ‹ card ‹ surface-2
--sidebar
chrome
…
--background
page
…
--card
panel
…
--surface-2
inset row
…
Text & hairlines
--foreground
body
…
--muted-foreground
secondary
…
--border
hairline
…
--border-strong
panel edge
…
Semantics — green is the gain; red is rare
--positive
money lands
…
--destructive
a refusal
…
--warning
402 · attention
…
--info
neutral notice
…
Typography
Three faces, three jobs. Fraunces earns display size only (≥28px). Hanken Grotesk is the workhorse. JetBrains Mono sets every figure — money must align, so numbers are always mono and tabular.
Fraunces
--font-serif · display ≥28px only
'Fraunces', Georgia, serif
Hanken Grotesk
--font-sans · UI & body
'Hanken Grotesk', system-ui, sans-serif
JetBrains Mono
--font-mono · every figure, path & token
'JetBrains Mono', 'Monaco', monospace
Voice
Plain, built by an engineer. Short declaratives. Exact figures, never vague ones. The product is the claim — the copy just states it.
- Humans read free.
- Custody-free — buyer pays author directly.
- Watch it settle in USDC.
- Exact figures, in mono: +$0.001 to the author.
- “Unlock the power of the agentic web!” — no marketing filler.
- Emoji bullets, exclamation points, “let’s dive in”.
- “Earn passive income!” — never promise; state what settles.
- Rounded, vague money (“fractions of a penny!”) or figures set in the UI face.