What’s In and What’s Out in Branding? A Novel Articulation Effect for Brand Names
Sascha eTopolinski, Michael eZürn, Iris K. Schneider · Frontiers in Psychology · 2015
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Psychology: papers
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Advertising between Archetype and Brand Personality
Clemens Bechter, Giorgio Farinelli, Rolf-Dieter Daniel et al. · Administrative Sciences · 2016
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Importance of Loyalty to a Sport Event for the Level of Sponsorship Awareness
Suncica Rogic, Vladimir Djurisic, Milena Radonjic et al. · Sport Mont · 2019
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To Think, to Feel, to Have: The Effects of Need for Cognition, Hedonism and Materialism on Impulse Buying Tendencies in Adolescents
Samuel Lins, Ezra Bottequin, Ádam Dóka et al. · Journal of European Psychology Students · 2013
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