Click Analytics: Visualizing Website Use Data
Tabatha A. Farney
Information Technology and Libraries · 2011
doi:10.6017/ital.v30i3.1771 (opens in a new tab)
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Abstract
Click analytics is a powerful technique that displays what and where users are clicking on a webpage helping libraries to easily identify areas of high and low usage on a page without having to decipher website use data sets. Click analytics is a subset of web analytics, but there is little research that discusses its potential uses for libraries. This paper introduces three click analytics tools, Google Analytics’ In-Page Analytics, ClickHeat, and Crazy Egg, and evaluates their usefulness in the context of redesigning a library’s homepage.
Abstract licence: CC BY-NC
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