Tourist animation aimed at developing rural tourism in Serbia

As a tourist destination, Serbia has some real opportunities to put priority on the rural tourism in relation to other forms of tourism. Subsequently, there is a need to make the rural tourism offer more attractive to tourists. Among other things, that offer includes a tourist animation, which is currently gaining in significance, emerging directly in and aimed at tourism development of rural areas. Therefore this paper deals first with the role and importance of tourism related knowledge about developing rural areas, and particularly the knowledge on animation; then follows the tourist animation as an attractive quality of rural areas' tourist offer; as well as the importance and the role of the government and tourist animation in the development of rural tourism, with particular emphasis on the necessity to educate and train tourist animators, as experts and professionals at the academic level.

Abstract licence: CC BY-NC

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