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HOTEL MANAGEMENT AND QUALITY OF HOTEL SERVICES

Ivica Batinić

Journal of Process Management and New Technologies · 2016

doi:10.5937/jpmnt1601025b (opens in a new tab)

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Abstract

In conditions of increasing global competition, demands and needs of consumers, quality and quality management have become fundamental strategic factors of achieving profitability and competitiveness on the relentless tourism market. Any serious "top" hotel management, with a defined mission, vision and goals, must define a "special policy" of improving the quality of hotel services through "structural programs of quality improvement," which have become an important factor in the hotel business. With the design, introduction and control of a "special program" of quality improvement of hotel services, hotel management can have a positive impact on increasing satisfaction of customers and human resources, increasing competitiveness and market power of the hotel, the rationalization of operating costs and enhance the reputation and value of the hotel on the demanding tourist market.

Abstract licence: CC BY

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