THE PROFILE OF RICE PRODUCERS IN THE VALLEY OF RIO PARDO-RS AND THE RURAL MANAGEMENT PROCESS

The dynamics of globalization and the incorporation of new technologies in the rural environment have forced producers to adapt to new demands, among them, the inclusion of accounting and management practices, essential to achieve efficiency in rural properties. Based on this premise, it was intended to characterize the profile of rice producers in Vale do Rio Pardo-RS and verify the use of accounting instruments to control the activity. It was also sought to demonstrate the importance of rice farming, as an alternative production in a region where the focus is on tobacco, bringing relevant information about the cultivated area, production and productivity of crops at national, state and regional levels. This is an exploratory research, with a brief literature review, using secondary data and applying a questionnaire by telephone. We accessed 37 of the 63 rice farmers in the municipality of Rio Pardo-RS, second largest rice producer in the region. Besides data relating to the profile of producers, it was observed that only 43% of respondents maintain some form of control and only one of them was able to answer about the cost of production per hectare. Therefore, it is necessary to take into account all the existing diversity, whether of age, education, technical knowledge, existing infrastructure, mastery of the area, financing of farming, among others. It was concluded that it is necessary to consider the diversity, the different capacities and forms of action, the vast knowledge they bring with them. In addition to understanding the perception they have about the need for technical and managerial knowledge for the success of their business.

Abstract licence: CC BY-NC-SA

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