Profitability, Engaging Delivery, and Trust: How Extension Professionals Can Optimize Farmer Adoption of Climate-related Adaptation Strategies

This study examined Extension professionals’ perspectives on how to optimize the chances that farmers will adopt climate adaptation strategies designed to minimize risks associated with climate variability and climate change. In-depth interviews were conducted with Extension professionals in four southeastern states (Alabama, Florida, Georgia, and South Carolina). Responses were coded and analyzed, resulting in three recommendations. First, focus on profitability and issues of immediate concern to farmers. Second, use engaging delivery methods, especially field trials conducted under realistic conditions. Third, build trust with farmers, primarily by focusing on research-based information. This study has practical implications for how Extension professionals should approach the work of addressing climate issues in agriculture.

Abstract licence: CC BY-NC-ND

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