Design and innovation: mapping and analysis of Rio Grande do Norte industries
Cristano Alves, Daniela Estaregue Alves, Susie Macedo and 2 more
Projetica · 2017
doi:10.5433/2236-2207.2017v8n2p127 (opens in a new tab)
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Abstract
This paper aims to assess – through questionnaires targeted to entrepreneurs – the level of sensibility and consciousness regarding design and its strategic advantages to business in Northeast Brazilian industries. Results reveal the lack of design activity and little concern of application within local businesses.
Abstract licence: CC BY-NC
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