Prioritizing operation strategies of companies using fuzzy AHP and importance-performance matrix
Mohamad Amin Kaviani, Mehdi Abbasi, Mohamad Mehdi Yusefi and 1 more
Decision Science Letters · 2014
doi:10.5267/j.dsl.2014.3.002 (opens in a new tab)
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Abstract
One of the most important steps to build an appropriate business unit is to setup a suitable long-term strategy. A good strategy helps organization take better advantage of the existing resources and improve the performance of the firm. This paper presents a hybrid method consists of importance-performance analysis combined with fuzzy analytical hierarchy process to determine different operating strategies to increase the performance of a cement industry in Iran. The results indicate that being competitive is number one priority followed by fast delivery, quality product, dependability, cost of production and flexibility.
Abstract licence: CC BY
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