Love, postmodernity and gender perspective: between romantic love and liquid love

Bauman coin the term liquid modernity to conceptualize and visualize the new form that we use to implicate and link us interpersonally. In this article we have wanted to analyze this transition, by means of discourse analysis, in concrete of the interpretative repertories of the searching love program Boys and Girls issued on the YouTube platform, identifying the characteristics that make up the liquid love repertoire, in both cases, theoretical and rhetorical elements. The analysis we have carried out, has allowed to identify the conflict, coexistence, complementation and fusion between the romantic and liquid love, creating a phenomenon that we have named “Romantic Consumption”. Likewise, from gender analysis, both romantic and liquid practices involve a subordination and objectification of the feminine before the masculine. In both practices, women are unprovided of their agency capacity, and they are presented as objects waiting to be conquered in romantic love, and consumed in liquid love.

Abstract licence: CC BY

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