WHAT ECONOMIC RESPONSIBILITY FOR THE AFRICAN CONSUMER? THE CASE OF COTE D’IVOIRE

The goal of this research is to treat Ivorian consumer responsibility by focusing on its economic aspect. This economic sensitivity is more perceptible when the consumer must make a choice between the local product and the foreign product. Two studies have been conducted concerning the French consumer ((Folcher and N'Goala, and Moroccan consumer (Elmanssouri and Baakil, 2017). Our other a quantitative study was conducted among a sample of 107 Ivorian consumers to verify the veracity of the components of This multidimensional theoretical construct based on fivemechanisms, we have tested whether the Ivorian consumer is also: (1) aware of the consequences of these acts of purchase on the economy of his country (2) claim some responsibility, (3) manifest an intention in their arbitration between foreign and localproducts, (4) feel part of a collective movement of support for the economy of the country, (5) seek a personal and collective interest through support to the economy of their country

Abstract licence: CC BY-NC-ND

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