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Debunking Misinformation and Communicating Critical Events in Vaccine Trials

Paula Memenga, Sarah Eitze, Parichehr Shamsrizi and 2 more

European Journal of Health Communication (EJHC) · 2022

doi:10.47368/ejhc.2022.204 (opens in a new tab)

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Abstract

Misinformation and media reports about critical events in vaccine trials challenge public confidence in Covid-19 vaccine safety. Three online experiments using 2×2 between-subjects designs examined the impact of vaccine type, misinformation debunking, and critical events during vaccine trials. In Experiment 1, N = 984 participants received information about different vaccines and misinformation was debunked. In Experiment 2, N = 1,018 participants were informed about different vaccines and trial discontinuation. In Experiment 3, N = 1,006 participants received information about discontinuation and questionable research practices of a manufacturer. The main dependent variables were confidence in vaccine safety, vaccination intention, and willingness to participate in a vaccine trial. Debunking increased vaccination intention and confidence (both η2p =.01) which was partly higher for classical than for new vaccines (η2p =.01). Information about discontinuation had no effect, but having heard about it before had benefits. Information about questionable research practices decreased confidence ( η2p =.01) and vaccination intention ( η2p =.02) regarding the target vaccine but did not affect other vaccines. Confidence (β =.47) was most strongly associated with willingness to participate in vaccine trials. Critical events in vaccine trials should be communicated transparently to increase confidence, trial participation, and vaccination intentions.

Abstract licence: CC BY

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