Images of Political Leaders of Advanced Foreign Countries in the Minds of Russian Citizens: General Analysis of Problematics

The importance of solving the problem of evaluation and management of foreign politicians’ images is justified. The content of the "image of the political leader of the advanced foreign country (PLAFC) in the minds of Russian citizens (RСs) concept is reviewed. The main "components" of these images, their formation peculiarities and RCs’ perception in information and telecommunication technologies development are described. Purposes and methods (technologies) of PLAFCs’ image-building management in the RCs’ minds, ensuring the stability of these images over time; "promotion" of information on the PLAFCs in infosphere; ensuring its visibility and accessibility for RCs, including World Wide Web, are studied from the positions of interest of various groups of an individual person and legal entity (Russian and foreign). Taking into account developing opportunities and the volume of usage of information and telecommunication technologies, the following issues were analyzed: change in the structure and characteristics of information about PLAFCs incoming to the RCs of fact; selection and usage of methods for controlling the composition and volume of incoming information. It is testified that in RCs’ minds the images of PLAFCs are for medwith thematic composition, content, tonality and volume of information about the PLAFCs previously accumulated and newly received; by information evaluation approaches of different categories of RCs, by their age, social and economic group, level and scope of education and some other factors.

Abstract licence: CC BY

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