Apophenia

The Apophenia project raises curiosity and challenges the way we perceive certain objects that form part of our daily life. To do so, perception is altered through several experimental processes. The idea is to decontextualize the materials, creating different emotions and reconsidering their value, and to guess the origin of the materials, textures, forms and colours we thought we have always known. Ultimately, the purpose of the project is to stimulate people’s imagination, inviting them to examine their relationship with daily, intimate objects, thus encouraging reflection. The outcomes will attest to the designer’s intention to question the known applications of the materials, crafts and techniques, thus finding new ways of improving our daily surroundings.

Abstract licence: CC BY-NC-ND

A person counts once a day per paper. We keep no cookie and no address: a reader is a hash that changes every day. Any month under five reads shows no number.