Tel Quel à la rue: subjectivation et argumentation dans le discours théorique et dans l’affiche militante de Mai 68

The paper takes as its starting point one of the famous May 68 slogans, « Freedom of speech », and considers it as a topic. I describe the rhetorical uses of this topic in two different sets of discourses, both carried by a collective voice: on the one hand the papers collected in Tel Quel’s Théorie d’ensemble (1968), and on the other hand the activist posters released the same year. First, I highlight the common argument of Théorie d’ensemble. Secondly, I show how this argument also supports the rhetorical efficacy of some of the May 68 posters. Thirdly, I differentiate between the Tel Quel’s argument and the posters’ argumentation, especially with regard to the subjectivization effects carried on by these discourses.

Abstract licence: CC BY-NC-ND

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