ACTIVITY OF YOUNG CONSUMERS ON THE INTERNET IN FREE TIME

The Internet, called the "new medium" or "hypermedia" is ubiquitous in the everyday life of a young consumer. It is used by young people for different purposes and to meet different needs. The aim of the article was to present the current knowledge about the use of this medium in leisure time and its attitudes towards the use of the Internet by young people. The study used secondary data, which allowed to characterize free time as well as aspects related to its use by young consumers. The study used thematic books and studies on the charac-teristics of the contemporary Z generation. To illustrate the considerations undertaken, reference was made to own research aimed at determining the forms of activity undertaken by young consumers in their free time online and their beliefs related to the use of the Internet. The research was conducted in May 2019 in one of Warsaw's schools in Bemowo. The research involved 80 students from grades 3 of junior high school and 8th grade. The survey was based on a diagnostic survey method. The research was of a pilot character.

Abstract licence: CC BY

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