Discussion of Average versus Extreme Case Severity in Pandemic Risk Communications
Brian J. Zikmund-Fisher, Aaron M. Scherer, Megan Knaus and 2 more
Emerging Infectious Diseases · 2017
doi:10.3201/eid2304.161600 (opens in a new tab)
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Abstract
To investigate determinants of the public’s perceptions of disease threat, in 2015 we conducted a randomized survey experiment in the Netherlands. Adults who read a mock news article describing average +or extreme outcomes from a hypothetical influenza pandemic were more influenced by average than by extreme case information. Presenting both types of information simultaneously appeared counterproductive.
Abstract licence: CC BY
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