The Concept of Development of Automobile Sport in Russia

The subject of research. The article presents the author’s proposals for the development of the automobile sports industry in Russia.Purpose. The purpose of the author was to identify key stakeholders in the interaction of international and Russian management structures; key problems of automobile sport and strategic actions to address them.Methodology. The author presented empirical data of the audience of Formula 1 and the Russian racing series.Results. The author identified the tools for the development of automobile sport with a business component for Russian stakeholders and Liberty Media — the owner of the business “Formula 1”.Discussion. The author offered strategic actions and tools, taking into account the genesis of this branch, aimed at the development of this unattractive as up to the present moment branch of automobile sport.

Abstract licence: CC BY

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