RESEARCH ON DESIGN PRINCIPLES OF VISUAL IDENTITY IN CAMPUS ENVIRONMENT

The study analyzes the current status of vision according to the environment of the campus, to understand the main problems and the reasons for its existence, combined with a large number of actual design cases, the use of field exploration and access methods of phenomenology, thinking of visual identity design to adapt to the campus environment, and further into the future for designers reference campus visual logo design principles.

Abstract licence: CC BY

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