Character Types in Brazilian Reality Shows: Cultural Manifestation of a Media Protagonist Syndrome

The article argues that today’s media characters may be understood through a typology. As models of acting, these character types appear in programs that raise ordinary people to the heights of media visibility through reality shows. Our article presents a proposal for mapping the characters in 'Big Brother Brasil', seasons 4 and 10, and discusses what the character types say about the protagonist syndrome and Brazilian culture. Resumo O artigo argumenta que os personagens da mídia de hoje podem ser entendidos através de uma tipologia. Como modelos de atuação, esses personagens-tipo aparecem em programas que alçam as pessoas comuns à visibilidade midiática através de reality shows. Nosso artigo apresenta uma proposta para mapear os personagens que apareceram na 4a e na10a temporada do Big Brother Brasil, e discutir o que estes personagens-tipo dizem sobre a síndrome do protagonista e a cultura brasileira.

Abstract licence: CC BY-ND

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