Applying Model of Brand Equity in Higher Education Marketing Context
Vukasović Tina
Business Systems Research · 2022
doi:10.2478/bsrj-2022-0010 (opens in a new tab)
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Abstract
Background: The idea of brands is currently swiftly transferring from the market for goods to the market for services, giving rise to the service brand. Globalisation, the accelerated and increased development of service activities, and more rivalry in the provider’s market have all contributed to this.
Abstract licence: CC BY
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