Noted: Words that move public opinion
David Robie
Pacific Journalism Review · 2008
doi:10.24135/pjr.v14i1.939 (opens in a new tab)
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Abstract
In Words That Work he (Luntz) tells us how he used words to move public opinion. Not suprisingly though, Words That Work has ignited controversy. Even people that haven't read the book are writing reviews of it, and the 'Luntz-speak' has become synoymous with lying.
Abstract licence: CC BY-NC
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