Role of Knowledge Management Process in the Marketing Services of Education An Analytical Study of the College Councils Member’s Opinion in Private Universities of the City of Erbil

This study is exploratory research to intend figure out the role of ledge management in the marketing services of education (MSE) from the private universities in Erbil. All concepts associated with knowledge management and marketing management play important role in today’s world. Knowledge management (KW) is the process to capture and improving, distributing, and utilizing effectively. Through the designed questionnaire 110 survey questionnaires are distributed, and 92 proper responses were collected for study analysis to represent the new conceptual model and further reframed as the outcome of the study analysis. The other statistical tests frequency, percentages, regression, agreement ratio, composite reliability (CR); average variance extracted (AVE), and discriminant validity of the square root of the average variance extracted (AVE) used to indicate the adequacy of the confirmed the significant level of extract variables based on the study population responses. The finding of the study demonstrates that knowledge management has a positive and significant role in the marketing services of education were the proposed study hypothesis is highly accepted. The findings of the data analysis identify the study coefficient shows that by using knowledge management the marketing services of education effectively increase and enhance the marketing planning, marketing operation, execution of marketing activity, and marketing monitoring.

Abstract licence: CC BY-NC

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