Verner Worm, Vikings and Mandarins: Sino-Scandinavian Business Cooperation in Cross-Cultural Settings

Verner Worm's comparison of Chinese and Scandinavian psychology and their consequent attitudes towards personal and business relations serves multifarious purposes for any Sinologist or those wanting to do business in China.It allows us to learn about the problems of managing joint-ventures and wholly owned subsidiaries; it allows an insight into Chinese thinking; in discussing Scandinavian psychology it allows others to understand more fully this disproportionately important group while at the same time providing an opportunity for other Westerners to compare themselves to both.This last 88Copenhagen Journal of Asian Studies 13 98

Abstract licence: CC BY

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