The moderating effect of positive word-of-mouth between service quality and customer loyalty in the hospitality sector: A PLS-SEM approach
Gontur Silas, Gadi Paul Dung, Bagobiri Esther
Journal of Economics and Management · 2022
doi:10.22367/jem.2022.44.11 (opens in a new tab)
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Abstract
Aim/purpose – The main objective of this research is to investigate the relationship between service quality and customer loyalty and the moderating effect of positive word-of-mouth on this relationship in the hospitality sector, in North Central Nigeria.
Abstract licence: CC BY-NC
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