THE VIEW OF INVESTOR´S ON POTENTIAL OF MARKETING TOOLS FOR IMPLEMENTATION OF MODERN METHODS OF CONSTRUCTION IN SLOVAKIA

This paper focuses on the marketing tools of enterprise, operating in the field of modern methods of construction. One of the way to get enough information about its formation is marketing research. In this case, it was used and focused on one area of this vast complex of decisions, namely on the marketing communication of the company. It is necessary to explain the basic concepts, divisions and methods on the input part. These are then transferred to the general, where the above-mentioned marketing research is conducted using fixed procedure steps. The main aim of research is analysing of marketing tool and set model of marketing tool from a point of potential investors in this field. Modern methods of construction present new trends in civil engineering industry and its exploitation is denending on good marketing stratagy and communication tools. Results obtained through its in-depth analysis are aimed at designing new recommendations for companies in the field and their communication with the public as well as selecting appropriate promotional advertising tools. Tha main aim of the research is set to model of effective marketing and communication tols for implemenatation of modern methods of construction in civivl engineering industry in Slovakia.

Abstract licence: CC BY-NC

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