FORMATION OF SUPPORT FOR SMALL ENTERPRISES IN THE PROCESS OF BUSINESS INCUBATION WITH THE APPLICATION OF LOGISTIC CHAINS

In this article the content of information and analytic support for small businesses is disclosed, the specifics of using information and analytic instruments such as consulting, training, expert support, event-monitoring are described, and improvement of the provision of information and analytic services through remote and complex rendering of these instruments in the form of online support. The purpose of this article is to develop practical recommendations for improving the support for small business in the business incubation process taking into account the trends in the formation of the information economy. One of the most effective institutions for supporting small business is the formation of a network of business incubators. The problem of absence or the complexity of obtaining information and analytic services due to weak interaction between a small enterprises and a business incubators was investigated. We propose to develop an IT complex, which includes a database of existing business incubators and relevant information and analytic instruments for support small enterprises. This complex is based on the remote interaction of small enterprises and business incubators. Getting a remote information analytic service can be considered as a logistical process of delivering a service to the small enterprise. Remote application of a complex of information and analytic instruments will contribute to the following results: improving the quality of providing infrastructure support; expanding the cooperation of the business incubator with scientific organizations; development of a positive image of the business incubator; improving the interaction of small enterprises and business incubators.

Abstract licence: CC BY-NC

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