LA PERSPECTIVA DE GÉNERO EN EL COMERCIO JUSTO: UNA REFLEXIÓN ECONÓMICO-ANTROPOLÓGICA

El Comercio Justo como estrategia de desarrollo cuenta entre sus criterios de certificación la igualdad entre hombres y mujeres. Tras un trabajo de campo realizado en Chiapas, se observa que las productoras de café obtienen más beneficios económicos que en el mercado tradicional, sin que ello suponga un empoderamiento en su entorno. Entre las fortalezas para llevar a cabo este criterio encontramos la organización de las mujeres como base para su desarrollo, la sensibilización en cuanto a la desigualdad entre los géneros, el acceso a los recursos y la identificación de las mujeres como sujetos autónomos; entre las debilidades, la ideología del sistema patriarcal, las dificultades de desplazamiento de las mujeres, el monolingüismo o la asunción naturalizada de su multiplicidad de roles: productoras, cuidadoras, madres y esposas. ABSTRACT As a development strategy fair trade includes among its certification criteria equality of rights between men and women. After a visit to the field in Chiapas, the study observed that coffee women producers obtain certainly more financial benefits with certified product rather than with the traditional market. However, this does not imply an empowerment at the level of local communities. Several advantages to applying the equality criterion were found. These include the organization of women as a starting point for development, the raising of awareness of gender inequality, gender training for women, access to resources and the identification of women as independent subjects. The disadvantages of this approach included those elements that upheld the ideology and the patriarchal system, the difficulties women experienced in moving from one place to another, monolingualism, domestic violence and the natural multiplicity of their roles as producers, carers, mothers and wives.

Abstract licence: CC BY-NC-ND

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