A Apropriação da Cultura Popular pelo Marketing
Tiago Eloy Zaidan
Teoria e Prática em Administração · 2016
doi:10.21714/2238-104x2015v5i2-21310 (opens in a new tab)
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Abstract
LUCENA FILHO, S. Festa junina em Portugal: marcas culturais no contexto de folkmarketing. João Pessoa: Editora da UFPB, 2012. 150 p.
Abstract licence: CC BY
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