A Semiotic Study of One Ready-To-Drink Tea Billboard Advertisement in Jakarta
Anna Marietta da Silva
Lingua Cultura · 2017
doi:10.21512/lc.v11i2.1510 (opens in a new tab)
We email you when a new notice or a question about this paper appears.
Abstract
The purpose of this research was to delve into the linguistic and non-linguistic aspects of a pioneer brand of bottled green tea in the Indonesian market. Four main aspects of the Semiotics study, namely the represented participants, modality, composition, and interactive participants were used to analyze the advertisement. The data for this research was a billboard of Nü Green Tea that was placed in Jl. Kasablanka Raya in South Jakarta. The findings show that the interplay between the non-human object, play of colors, composition, and language choice has been designed carefully in order to boost the targeted audience’s attention to the product.
Abstract licence: CC BY-SA
Reads
Read by people on this page
None yet.
Checked or read by AI through naulon
None yet.
A person counts once a day per paper. We keep no cookie and no address: a reader is a hash that changes every day. Any month under five reads shows no number.
Are you an author?
Is this your paper?
Claim it to add your note and be paid when agents cite it. Free.