Analisa Rantai Pasok Komoditas Tembakau Madura

ABSTRAK Komoditas tembakau Madura merupakan salah satu komoditas perkebunan yang yang banyak dibudidayakan oleh petani Madura. Akan tetapi pada kenyataannya, petani tembakau madura masih belum bisa menjual tembakaunya dengan harga yang tinggi. Ini dikarenakan panjangnya rantai pasok penjualan tembakau Madura. Terdapat beberapa interrmediate trader dalam rantai pasok tersebut dan setiap intermediate trader juga mengambil keuntungan penjualan. Penelitian ini bertujuan untuk memperbaiki mekanisme rantai pasok penjualan tembakau Madura. Metode yang digunakan pada penelitian ini yaitu analisa SWOT dan analisa rantai pasok. Data diperoleh dengan melakukan FGD dan wawancara. Hasil penelitian berupa rekayasa rantai pasok penjualan komoditas tembakau dengan menciptakan marketplace. Diharapkan penelitian ini bisa menjadi input bagi penelitian selanjutnya dalam proses desain dan membangun marketplace. Kata Kunci: tembakau madura, SWOT, rantai pasok, marketplace SUPPLY CHAIN ANALYSIS OF MADURA TOBACCO COMMODITIES ABSTRACT Product of Madura tobacco is one of the plantation commodities which is widely cultivated by Madurese farmers. In fact, though Madura tobacco farmers still could not sell their tobacco at a higher price. This is due to the supply chain of Madura tobacco sales which has a long network. There are several intermediate traders in the supply chain network and each intermediate trader takes sales profits as well. This research aims to analyze and remodel the supply chain mechanism for Madura tobacco sales. This study employed a SWOT analysis and supply chain analysis. Data were obtained by conducting FGDs and interviews. The research results from a new model of the sales supply chain for Madura tobacco by creating a marketplace. It is expected that this work can be useful as an input for further study in designing and building a marketplace. Keywords: Madura tobacco, SWOT, supply chain, marketplace

Abstract licence: CC BY-SA

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