THE CONCEPT OF THE INTERNATIONAL COMPETITIVENESS OF THE MACRO-ENVIRONMENT OF ENTERPRISES

The aim of the researches presented in this paper is developing the concept of international competitiveness (IC) of countries that bases on the macro-environment of enterprises. The researches have been motivated by serious shortcomings of the World Economic Forum’s (WEF) methodology of the measurement of IC of economies. WEF recommends the Global Competitiveness Index (GCI) as the global measure of countries’ productivity. WEF maintains that this is supported by a positive correlation between GCI and GDP per capita, as a measure of country’s productivity. However, such a support is misleading since GCI already includes GDP per capita – directly or indirectly – in the pillars of GCI. In other words, GCI explains productivity by productivity. Moreover, the components of GCI are of an inconsistent nature; some components express inputs other components express outputs. In this paper, a consistent approach to the measurement of IC is developed. This approach treats input-components separately from output components when measuring IC.

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