Sikap dan Tingkat Kepuasan Petani akan Introduksi Varietas Unggul Baru Padi Gogo

The development of rice irrigated farming is constrained by the conversion of land agricultural to non-agricultural. Therefore, policy to develop upland rice production in dryland and rainfed lowland is increasingly being implemented. Efforts to expand the application of technological innovations as a lever of upland rice production have intensified by introducing new superior varieties of upland rice. This research aims to analyze farmers' attitudes and satisfaction levels with introducing upland rice to attributes based. The location of this research is in Tegalgiri Village, Nogosari District, Boyolali Regency. Primary data were obtained through a survey method of 35 farmers who planted the Rindang 1, Rindang 2, Inpago 10, and Inpago 12 varieties. Farmer attitudes were analyzed using the Fishbein Multi-attribute Model, while farmer satisfaction level was analyzed using the customer satisfaction index (CSI). The results are the attributes "production" and "resistance to pests and diseases" were agronomic performance which was the most essential and primary consideration for farmers in choosing varieties. Farmers have a positive attitude towards the four new superior varieties. The meaning is that farmers want to adopt and plant the new superior varieties of upland rice. Farmers' satisfaction levels are in the "satisfied" to "very satisfied" category of the four new superior varieties. Hopefully, the new superior upland rice varieties that were introduced can be a choice of varieties by farmers. Keywords: atributtes, farmer’s attitude, satisfaction level, upland rice, superior varieties

Abstract licence: CC BY-NC

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