Blogging and the eCommunication paradigms: 10 principles of the new media scenario
Jose Luis Orihuela
Comunicação e Sociedade · 2012
doi:10.17231/comsoc.5(2004).1251 (opens in a new tab)
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Abstract
The digital age arrives with a set of big communication challenges for traditional mainstream media: new relations with audiences (Interactivity), new languages (Multimedia) and a new grammar (Hypertext). But this media revolution not only changes the communication landscape for the usual players, most importantly, it opens the mass communication system to a wide range of new players...
Abstract licence: CC BY
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