Loyalty of customer in tourist hotel in Barranquilla SMEs and its influence on corporate social responsibility

<div style="text-align: justify;"><p>There has been a literature review where they could detect different points that can help generate customer loyalty towards small and medium enterprises (SMEs), and from an analysis of the factors that could lead to achieving customer loyalty it is integrated or relate aspects such as customer satisfaction, value, quality, and its impact on the social sphere. SMEs play an important role in the economy and in Latin American society being generators of jobs, and thus a competitive SMEs is important to the development of economies and societies. The customer loyalty to an organization and in this particular case the hotel tourism sector is key to keeping customers where their satisfaction is important. All customers are part of a society to which the company should aim to contribute to their advantage and achieve the development of society. Therefore, improving business competitiveness of this group happens to be one of the keys to developing economies as both Latin American societies elements.</p></div>

Abstract licence: CC BY-SA

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