Demarcation of public and private in the discursive governance area

The basic dichotomy of the public / private is analyzed in the context of the governance discourse functionality. Various assessments of private and public discourse, as well as governance discourse, rooted in different traditions of their understanding are identified. The article analyses the basic dichotomy of public / private in the context of the functionality of management discourse. It identifies different assessments of private and public discourses, as well as management discourse, rooted in different traditions of their comprehension.The subject lies in the concept of the discursive space of public governance as a polyphonic network of communicative events. It represents the mutual influence of power institutions, group agents of the management sphere and autonomous political actors. The discursive space is categorised in signs of management discourse: verbal and nonverbal; rich with information and factual (contact-making); figurative and abstractive; emotionally neutral and able to cause strong emotions; different by nature of referencing and functional orientation. Also, it defines the main types of its presentation: narratives with suggestive guidelines, which articulate social problems, and suggest ways to solve them.We analysed privacy (territoriality of a person) as a sociocultural phenomenon, which preservation in the transparent world of digital communications is becoming more problematic, requires interdisciplinary research and regulatory regulation. It has been found that the forceful transfer of the principles of private life into the public sphere, the replacement of public order with the private order, leads to their distortion, the priority of informal rules over formal ones, when the public space is getting filled with mysterious relationships with «insiders» and their personal interests.Finally, we revealed the essence of the idea of a new state management (NPM), which is based on the possibility of applying business management techniques to public administration. Although NPM is recognised as insufficient for a public administration system nowadays, it still is, however, considered partially effective and its elements are present in the strategic course of Ukraine.

Abstract licence: CC BY

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