ANÁLISIS DE ESTRATEGIAS COMPETITIVAS EN SECTORES INDUSTRIALES DEL PERÚ
Claudio Gonzales M., Luz Espilco B., Elvia Aragón L.
Industrial Data · 2003
doi:10.15381/idata.v6i2.6090 (opens in a new tab)
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Abstract
El artículo presenta las estrategias competitivas planteadas por Michael Porter, para que una empresa pueda mantenerse y/o expandirse dentro de un sector industrial en un mercado de libre competencia. El análisis se orienta a la realidad peruana.
Abstract licence: CC BY-NC-SA
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