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Following the script: how drug reps make friends and influence doctors.

Adriane Fugh-Berman, Shahram Ahari

PLoS Medicine · 2007

doi:10.1371/journal.pmed.0040150 (opens in a new tab)

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Abstract

It’s my job to figure out what a physician’s price is. For some it’s dinner at the finest restaurants, for others it’s enough convincing data to let them prescribe confidently and for others it’s my attention and friendship...but at the most basic level, everything is for sale and everything is an exchange. —Shahram Ahari You are absolutely buying love.

Abstract licence: CC BY

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