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The Effects of Color on the Moods of College Students

Sevinc Kurt, Kelechi Kingsley Osueke

SAGE Open · 2014

doi:10.1177/2158244014525423 (opens in a new tab)

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Abstract

This research aims to discover the psychological effects of colors on individuals, using the students’ union complex in a university campus. This building was chosen due to its richness in color variances. The research method is survey, and questionnaires were drawn up and distributed to an even range of students, comprising both international and local students; undergraduate and graduate. Questionnaires have been collected and analyzed to find out the effects different colors had on students’ moods in different spaces of the students’ union complex. This research would contribute to understand more about colors and how they affect our feelings and therefore to make better decisions and increase the use of spaces when choosing colors for different spaces to suit the purpose for which they are designed.

Abstract licence: CC BY

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