Strategic planning for creative enterprises

Strategic Vision and a clear definition of Business Success are vital elements of strategic planning for all creative businesses and cultural enterprises. A Vision sets out the aspirations for the future of a creative business or cultural enterprise. This Strategic Vision is the ‘dream’ of the future, a picture painted in words, which is intended to inspire people by appealing to the heart as well as the head. One of the leader’s main functions is to inspire people towards a vision. This is ‘Inspirational Leadership’. A Strategic Vision must be a Shared Vision, embraced by everyone in the business or organisation - not only the leader, the senior management team and key staff.

Abstract licence: CC BY

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