Research on transformation and upgrading of Liuzhou fitness industry under the “Internet +” service platform

Under the current situation of prevention and control Corona Virus Disease 2019(COVID-19), the development of fitness industry in Liuzhou is analyzed, and the survival environment, management, coaches' quality and reasons for the closure of the club are analyzed. The results show that Liuzhou fitness market is greatly affected by the economic and social environment, and the seemingly prosperous fitness market has met with bottlenecks, and its operation is in danger. Taking “Internet+” as a new power engine, we should build a service platform of Liuzhou fitness alliance, strengthen the supply side reform such as management and coach quality, increase effective supply of high quality, and guide clubs to play their own advantages to develop differentiated competition, which is an effective way to promote the transformation and upgrading of traditional fitness industry.

Abstract licence: CC BY

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