Possible Method for Customer Segmentation in Bath Center Based on Neural Net

With the coming of data era, even small business has ability to collect and store abundant data, which means doing customer segmentation based on data, instead of experience, is possible. This paper chooses a developing business in Chin—bath center, to make customer segmentation with data. In this research, neural net is used to deal with the distance to fit more with the true psychological distance and create the distance score to get more information from the variables about coming of the customers. Possible formula of distance score is also given as a reference. The distance score turns out to be a better measure of the psychological distance and the neural net has a better graph of the distance data than other methods. This paper gives a possible method for customer segmentation in a completely new business area.

Abstract licence: CC BY

A person counts once a day per paper. We keep no cookie and no address: a reader is a hash that changes every day. Any month under five reads shows no number.