Editorial

Happy New Year to us all!The first edition of 2017 is composed by 10 articles.Also brings the ThinBox, with a valuable issue -Agribusiness Systems Analysis: origin, evolution and research perspectives, written by Decio Zylbersztajn, in which they revisit the concept of agribusiness systems and also suggests new topics of research in this area.In the Marketing area, we have two articles.In the first one, the authors Danielle Montovani Lucena da Silva and Fábio Henrique Silva Galvão, introduce A model of integration among prediction tools: applied study to road freight transportation, in which they develop a model of analysis from the scenery using different tools to support the decision making in the investments and validate the instruments in the road transportation sector charges in Rio Grande do Sul state, Brazil.In the second one, Brand priming effect on consumers' financial risk taking behavior, by Danielle Montovani Lucena da Silva and Fábio Henrique Silva Galvão, is based on the theory perspective of the brand priming.From two experiments in the context of sports brands, the authors proposed that brands associated with daring personality can influence consumers to make more risky decisions, allowing predict the probability of greater aversion or propensity to consumer's risk in these situations.The Sustainability area is marked by two articles.The article from Glauce Nascimento, Claudia Affonso Silva de Araujo and Luciana Albuquerque Alves, Corporate sustainability practices in accredited Brazilian hospitals: a degree-ofmaturity assessment of the environmental dimension, check the maturity of the Brazilian hospitals according to sustainability practices.The second, Eco-innovation and technological cooperation in cassava processing companies: structural equation modeling, written by Eliana Cunico, Claudia Brito Silva Cirani, Evandro Luiz Lopes and Charbel José Chiapetta Jabbour, investigate if the cassava processing companies in Brazil generates eco-innovations through technological cooperation and the degree of participation of stakeholders in these interactions.

Abstract licence: CC BY

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